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I just created a Tutorial Video for that: https://www.youtube.com/watch?v=eORR9FiHBbU (it’s in German, but you can see where I click):
If you have an Employer Branding Profile in Xing you even have more options to implement it on your company page.
Hops this helps, best wishes
Xing now offers to add the RSS feed of your blog – that was my solution because Xing depricated its own API so new Apps won’t get accepted anymore.